Through our membership, events, and podcast, The Fearless Chase provides creatives with the tools you need to build an intentional life that reflects your unique values, priorities, and dreams.

Fearlessly Chase Your Dreams and Build a Life You Love

A community for Creative women

join the community

the fearless chase







LOGIN to the membership

Steps to Create a Stellar Brand Identity with Stephanie Bagley The Fearless Chase Podcast with Madison Anaya

If you’ve been researching how to start a business lately, more than likely you’ve come across the work personal brand. In today’s episode personal brand expert, Stephanie Bagley, shares with us her secret steps to create a stellar brand identity. We discuss how to attract those ideal clients of yours and taking your business to the next level.

Steps to Creating a Stellar Brand Identity

Know Your Why + Write it Down

When it comes to creating a personal brand the first question to ask yourself if “what is your why?” You may have heard this about five-trillion times in just about any personal growth or business book, but in this episode Stephanie breaks down this question in a way that I had never heard before and honestly blew my mind.

Choose the Things You Want to Be Known For

When it comes to building a personal brand you want to think about how your ideal client will experience your brand or business. What do you want them to feel? What do you want to be known for or as? Write down the 4-6 words you want people to think of when they experience your brand/business. For me personally, I chose inspired, warm, encouraged, excited, relatable, and motivating.

Decide Your Secret Sauce That Makes You Unique

Once we’ve decided how we want our ideal clients to feel when they experience our brand, we want you to think about the things that make you, you! What can you be known for that is uniquely you? List 1-3 things that makes YOU unique and see how and where you can add them to your brand.

Side Note: Don’t overthink this. Sometimes it’s the things that are super relatable like yoga pants + chai tea lattes that are uniquely you and that totally works!

Own Your Personal Brand

It can be so easy for us to look at who we truly are and try to build a personal brand that doesn’t accurately represent that because of fear of rejection. Stephanie shares her own personal story of how she let fear hold her back for so long from creating the personal brand that was truly personal and that the moment she did her business started to become what she had dreamt it could always be.

Whether you’re just getting started in your business or have been in the game for a while and feel like you still don’t have a grasp on the whole personal brand thing, be sure to click play above. I promise you won’t want to miss it and while you’re there make sure you bring a pen because friend, you’re going to be taking A LOT of notes!

Where to find Stephanie:




Want to know how to build and grow a lifestyle brand from Oprah’s Favorite List contributor Mica May herself? Check it out here!