Deciding to start a business can be super exciting. Especially the part when you’re planning out your brand. For most new entrepreneurs, we hear branding and think colors, logos, aesthetics. We may even have an entire Pinterest board filled with color pallets and fonts we love. But, there’s a huge step before deciding all of that, that a lot of us are missing. There are 4 things you need to know about your brand before choosing all visuals.

What You Need to Know About Your Brand before Choosing Your Colors and Logos

In this episode of The Fearless Chase Podcast, I’m sitting down with brand expert Olivia M. Gonzalez. She shares that the most important place to start when building your brand is to establish your purpose, mission, vision, and core values. While these words may sound more familiar to the handbook at your last 9-5, they’re incredibly important in setting the foundation for your brand.

Branding is much more than just the colors and logos, it’s helping others know exactly who you are, who you serve, and how you do it.

Where to find Olivia:

Website

Facebook

Instagram

Want more on branding? Check these out!

How to Land Brand Collaborations

Steps to Create a Stellar Brand Identity

How to Build and Grow a Lifestyle Brand